“Fit 'n Fertile™ food supplements for improved dog health. Also excellent for puppies and pregnant bitches.”

You love your dog, but are you giving your dog the best?

Dog health care is important to you - that's why you've come to this web site.

We believe in providing you with the very best formulae for dog nutrition. We only use top-quality ingredients, prepared under carefully-controlled conditions.

If “Man's Best Friend” means something to you, then your dog deserves the best.

Standard, commercial "complete dog foods" provide the basics - but do they contain the special extras essential for tip-top condition and fitness? For best food digestion, gut health and disease immunity?

And this especially so for shows, or for breeding. Pregnant bitches need to be in the best of health. Suckling bitches need a boost to provide the best milk for their puppies. And suckling pups need a little extra help in those first few weeks of life.

Years of 'biotechnology' research into dog food supplements: Tried and Proven

We have been consultants to the animal feed manufacturing industry for nearly 20 years, and introduced our special range of dog food supplements in 2001. We have a range of products carefully selected for different dog health care situations which improve the daily health and wellbeing of your dogs. If you boost your dogs health on a daily basis, they stay fitter and live longer.

See our Product Range page, where you can choose the right dog supplements formula for your pet, and see how much to add to their food or drink.

All our dog supplements are tried, tested and proven. Top breeders and show dog owners testify to the excellent results that our dog food supplements bring. We have countless satisfied users across many countries. See Dog Owner Testimonials.

We want you to see the difference, and know that you are doing the best you can for your dog.

Keep your dog fit and fertile with Newline - carefully designed supplements for dogs health care.

Technical Talk

Applied scientific research is telling us we should take more seriously the matter of improving the daily health and wellbeing of our dogs, by means of daily feeding.  Not just how we feed, but what it is possible and practical to feed in order to improve food digestibility, gut health and disease immunity. On-going daily improvements in these areas result in longer lifetimes for our dogs.  As humans, we take applied scientific research seriously when it comes to our own food requirements. The development and availability of dietary products has increased, and we will accept the extra cost in the interests of our own better health and wellbeing. So, why not for our dogs too, if the expression "Man's Best Friend" is to have real meaning for us as dog lovers.

Newline Canine Supplements have been formulated to make these special extras available to dog lovers. The benefits of enhancing the normal diet with those "extras" from the biotechnology industry, can make our dogs stand out in terms of improved dog health, vitality, condition and breeding, so that you can be satisfied and proud to show off your dogs to other admiring dog owners. (True story!)

Newline is also a consultant on nutritional and feed formulation to animal feed manufacturers in mainland Europe, Asia, and South and North America.